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The Furbellow & Co website by Root Web Design Studio.

Furbellow & Co is a family run gentlemen’s store in North Yorkshire, selling a curated range of high-quality clothing and ethically sourced grooming products.

We have proudly worked with Furbellows since their store opened in 2018. From humble beginnings as a blog documenting the restoration of their physical shop, the website has since grown to include a successful online store as well as a barbershop booking system.

During this time we have provided ongoing web design, development and consultancy and are delighted that their online store has celebrated year on year growth of traffic and sales around the world.

We worked alongside Manchester based graphic designer and illustrator Greg Whitehead who created the Furbellow brand and logo. The beautiful product photography is taken by the Whitby photographer (and Furbellow co-owner) Ceri Parkin.

Performance stats

95 Google Pagespeed performance score

100Google Lighthouse SEO score

A Rated on the Website Carbon Calculator

shop features

The Furbellow & Co online shop is built using WooCommerce, the powerful eCommerce extension for WordPress.

  • Developed around a custom built WordPress theme including modified shop templates allowing for an improved experience on mobile devices and richer product content such as videos.
  • Stock levels are dynamically synced with the tills in their physical shop.
  • Automated aftercare emails provide improved customer service and lead to an increase in positive customer reviews.
  • Supporting product content such as care guides showing customers how to look after and repair their purchases can be added as blogs.

Kind words

“We have been working with Paul for a number of years now, he is very easy to work with and uses his knowledge to build great websites that drive sales whilst not forgetting about the customer experience and moral/environmental practices.”

Ceri Parkin, Furbellow & Co.
The Furbellow & Co website by Root Web Design Studio.

Low-carbon ecommerce website design

Protecting the environment is important to the Furbellow team we have worked hard to make their website more energy efficient and keep the site running fast.

This also makes good business sense as well-optimised websites show up higher on search engines, work better on phones (phone users make up over 80% of the website’s traffic) and will keep your customers happier and more likely to make a sale.

  • eCommerce websites are typically image heavy so we ensured photographs were sized effectively based on screen size and lazy-load in only when the visitors scrolls down to them. Additionally, all image files are optimised using compressed SVG and WEBP formats.
  • Quality web hosting is also a vital part of a performant, sustainable website. We assisted Furbellow & Co in setting up their website on optimised, Green Web Foundation certified WordPress hosting by 34SP.
  • Disabling some of the default elements of WooCommerce we don’t need to reduce the resource load.

good web design for great people

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  • 95 Google Pagespeed performance score
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  • 0.2 grams CO2 per page load (Grade A)
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  • A+ rated on the Website Carbon Calculator

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