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grounded in nature.
grown with care.

We build ethical, low-carbon websites for positive businesses who are working to change the world.

Our deeply rooted values for being inclusive, accessible and sustainable are the foundations upon which we build every website. This ensures the businesses we work with can thrive online in a way that not only feels good, but does good too.

low-carbon websites
for sustainable businesses

better for customers

We use concise copy and clear design to nurture positive user experiences, making it easy for your customers to do what they came to do. We aim to score over 90/100 for performance and accessibility.

better for the planet

Websites that load faster generate fewer emissions. Our websites are thoughtfully designed to load quickly and minimise your business’s impact on the environment, creating less than 0.5g CO2 per page load.

better for search engines

Positive, sustainable growth comes from attracting the right audience, not just a bigger one. Our ethical websites are consciously built to grow your business online sustainably, often scoring over 90/100 for SEO.

kind words from excellent people

“Root have been our go to web development partner for over 5 years now and have built several sites for us. All functioning perfectly with great SEO rankings. Root’s focus on sustainability has allowed us to optimise our site to benefit loading speeds as well as reducing the site’s carbon emissions which is a key part of our ethos as a design company.”

Nathan Partington, npd

How we work

Each web design project is unique, and we’ll assemble the best creative team to suit the needs of your project. Collectively we work with care, attention and a shared vision to ensure your investment delivers a high-quality, low-carbon website that benefits not just your business, but the world as a whole.

Your project team will be assembled specifically for your website and will consist of a graphic designer, a web developer and a copywriter. We can draft in other creatives to help meet the needs of your project.

Web design projects usually take around 12 weeks to complete with pricing starting at £6500.

Low-carbon web design FAQs

How much carbon do websites produce?

As of 2022, the average website produces as much as 1.76g of CO2 per page view which all adds up to a massive environmental impact.

By 2025, the IT industry is expected to account for 20% of all global electricity being used and cause 1.7 billion tonnes of greenhouse gas emissions. That equates to 4% of global greenhouse gas emissions and 414kg of CO2 per internet user every year.

At Root, we develop low-carbon websites that create less than 0.5g CO2 per page load.

Learn more in our article How much carbon does a website produce?

how do you make a low-carbon website?

The most eco-friendly website is one that doesn’t load at all. But as eco-conscious businesses operating in a digital world, having an online presence is vital for getting our message out there and connecting with the people who can help us do good things in the world.

Through high quality web development and thoughtful design we believe it is possible to create a low-carbon website that minimises our impact on the environment.

Learn more in our article How do i make my website more eco-friendly?

What else can I do to make my business more sustainable?

A low-carbon website is just the start when it comes to reducing your business’s digital carbon footprint.

We’ve been on a journey to understand the carbon impact of all our digital activities, and there are plenty of small changes every business can make to make a difference, including your approach to communication, data storage, hardware, productivity and even entertainment.

Learn more in our article Digital sustainability tips for businesses.

Ready to be the change?