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grounded in nature.
grown with care.

We build energy-efficient, low-carbon websites for positive businesses who are working to change the world.

Our deeply rooted values for being inclusive, accessible and sustainable are the foundations upon which we build every website. This ensures the businesses we work with can thrive online in a way that not only feels good, but does good too.

low-carbon websites
for sustainable businesses

better for your customers

We use concise copy and clear design to nurture a positive user experience for your website visitors, making it easy for them to accomplish what they came to do.

better for the planet

Websites that load faster generate fewer emissions. Our websites are thoughtfully designed to load quickly and minimise your business’s impact on the environment.

better for search engines

Positive, sustainable growth comes from attracting the right audience, not just a bigger one. Our websites are consciously built to show up on search and grow your business.

The Museum Data Service website by Root Web Design Studio.

Museum Data Service

Our website for The Collections Trust promoting the Museum Data Service was developed as an industry-leading demonstration of sustainable web design and website accessibility.

  • 99 Google Pagespeed performance score
  • 100 Google Lighthouse Accessibility score
  • A+ rated on the Website Carbon Calculator
The Furbellow & Co website by Root Web Design Studio.

Furbellow & Co.

Our ecommerce website for the gentlemen’s store and barbershop Furbellow & Co has seen a year on year increase in visitors and sales whilst keeping its impact on the environment low.

  • 95 Google Pagespeed performance score
  • 100 Google Lighthouse SEO score
  • A rated on the Website Carbon Calculator
The Firefly Educational Psychology website by Root Web Design Studio.

Firefly Educational Psychology

Our typography based website design for Manchester’s Firefly Educational Psychology loads incredibly quick and has a minimal carbon output.

  • 98 Ecograder score
  • 100 Google Lighthouse Accessibility score
  • A+ rated on the Website Carbon Calculator

More WordPress development projects

kind words from excellent people

“Root have been our web development partner for over 5 years and have built several websites for us. All functioning perfectly with great SEO rankings. Paul’s focus on sustainability has allowed us to optimise our website and reduce it’s carbon emissions which is a key part of our ethos as a design company.”

Nathan Partington, npd

“Working with Root on my website made everything easy. Paul really took the time to understand what I needed, had loads of great ideas and explained everything in a way I could understand. Highly recommended.”

Cath Brown, Skilful Conversation

“We have been working with Paul for a number of years now, he is very easy to work with and uses his knowledge to build great websites that drive sales whilst not forgetting about the customer experience and moral/environmental practices.”

Ceri Parkin, Furbellow & Co.

How we work

Your business is unique, and we’ll assemble the best creative team to suit the needs of your project. Collectively we work with care, attention and a shared vision to ensure your investment delivers a high-quality, low-carbon website that benefits not just your business, but the world as a whole.

Your project team will be assembled specifically for your website from our group of trusted collaborators and will consist of a graphic designer, a web developer and a copywriter. We can also draft in other creatives to help meet the needs of your project.

nurture your website
with our monthly care plans

Once your site is live we also provide a range of website care plans featuring support, tools and advice to help you manage your website and learn how to use it effectively.

CLient Dashboard

Containing all the important tools and services for managing your website in one place.

knowledge bank

Access tutorials and articles showing you how to use and get the most from your website.

analytics reports

Understand your website’s monthly usage highlights and read our notes and recommendations.

Low-carbon web design FAQs

How can a low-carbon website benefit my business?

Low-carbon websites are undeniably much better for the environment, but there are a whole host of other benefits that make website optimisation a good business decision too.

A fast-loading, high-quality and efficient website will show up higher in search engines, provide a better user experience for your visitors and work better on mobile phones.

Learn more in our article What is sustainable web design?

Do you provide website hosting?

A quality hosting package plays a large part in the energy-efficiency of your website. As such, we are partnered with the Manchester based hosting company 34SP who provide super fast, secure, Green Web Foundation approved hosting with reliable support.

Their optimised WordPress hosting package includes automatic software and security updates, daily backups, email inboxes and a free SSL certificate.

Learn more in our sustainable web hosting guide.

What support do you offer once my website goes live?

Once your website is live we offer a range of website care plans providing guidance, tools and support to suit different requirements and budgets.

Whether you simply need advice how to use your site more effectively, want to understand how your website is being used and make considered content updates yourself or have grand plans to grow your site to the next level we can provide the support you need.

How much does a sustainable website cost to develop?

We are proud to work with clients big and small and always price up each project individually based on the size and complexity of the required work.

For smaller budgets we also offer web design consultancy to improve your existing site when a full rebuild is not feasible.

Are low-carbon websites accessible?

Website accessibility is a massively important (and sadly often overlooked) consideration of any web design to ensure everyone can enjoy a positive experience online.

Root websites are built to AA WCAG accessibility guidelines as standard and tested using tools such as WAVE and the WordPress Accessibility Checker.

how do you make a low-carbon website?

For eco-conscious businesses operating in a digital world, having an online presence is vital for getting your message out there and connecting with the people who can help us do good things in the world.

Through high quality web development and thoughtful design we believe it is possible to create a low-carbon website that minimises our impact on the environment.

Learn more in our article How do I make my website more eco-friendly?

Are websites bad for the environment?

The environmental impact of the Internet is a huge problem that many people are still not aware of. By 2025, the IT industry is expected to account for 20% of all global electricity being used and cause 1.7 billion tonnes of greenhouse gas emissions. That equates to 4% of global greenhouse gas emissions and over 400kg of CO2 per internet user every year!

At Root, every website we build is designed to load as fast and efficiently as possible to minimise its digital carbon footprint.

Learn more in our article How much carbon does a website produce?

What else can I do to make my business more sustainable?

A low-carbon website is just the start when it comes to reducing your business’s digital carbon footprint.

We’ve been on a journey to understand the carbon impact of all our digital activities, and there are plenty of small changes every business can make to make a difference, including your approach to communication, data storage, hardware, productivity and even entertainment.

Learn more in our article Digital sustainability tips for businesses.

Ready to be the change?

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