grounded in nature.
grown with care.
We build ethical, low-carbon websites for positive businesses who are working to change the world.
Our deeply rooted values for being inclusive, accessible and sustainable are the foundations upon which we build every website. This ensures the businesses we work with can thrive online in a way that not only feels good, but does good too.
low-carbon websites
for sustainable businesses
better for customers
We use concise copy and clear design to nurture a positive user experience for your website visitors, making it easy for them to accomplish what they came to do.
better for the planet
Websites that load faster generate fewer emissions. Our websites are thoughtfully designed to load quickly and minimise your business’s impact on the environment.
better for search engines
Positive, sustainable growth comes from attracting the right audience, not just a bigger one. Our websites are consciously built to show up on search and grow your business.
Featured web design projects
Furbellow & Co.
Our ecommerce website for the gentlemen’s store and barbershop Furbellow & Co has seen a year on year increase in visitors and sales whilst keeping it’s impact on the environment low.
- 95 Google Pagespeed performance score
- 100 Google Lighthouse SEO score
- 0.2 grams CO2 per page load
Firefly Educational Psychology
Our typography based website design for Manchester’s Firefly Educational Psychology loads incredibly quick and has a minimal carbon output.
- 98 Ecograder score
- 100 Google Lighthouse Accessibility score
- 0.1 grams CO2 per page load
kind words from excellent people
“Root have been our web development partner for over 5 years and have built several websites for us. All functioning perfectly with great SEO rankings. Paul’s focus on sustainability has allowed us to optimise our website and reduce it’s carbon emissions which is a key part of our ethos as a design company.”
Nathan Partington, npd
“Working with Root on my website made everything easy. Paul really took the time to understand what I needed, had loads of great ideas and explained everything in a way I could understand. Highly recommended.”
Cath Brown, Skilful Conversation
“We have been working with Paul for a number of years now, he is very easy to work with and uses his knowledge to build great websites that drive sales whilst not forgetting about the customer experience and moral/environmental practices.”
Ceri Parkin, Furbellow & Co.
How we work
Your business is unique, and we’ll assemble the best creative team to suit the needs of your project. Collectively we work with care, attention and a shared vision to ensure your investment delivers a high-quality, low-carbon website that benefits not just your business, but the world as a whole.
Your project team will be assembled specifically for your website and will consist of a graphic designer, a web developer and a copywriter. We can also draft in other creatives to help meet the needs of your project.
Low-carbon web design FAQs
Low-carbon websites are undeniably much better for the environment, but there are a whole host of other benefits that make website optimisation a good business decision too.
A fast-loading, high-quality and efficient website will show up higher in search engines, provide a better user experience for your visitors and work better on mobile phones.
Learn more in our article What is sustainable web design?
For eco-conscious businesses operating in a digital world, having an online presence is vital for getting our message out there and connecting with the people who can help us do good things in the world.
Through high quality web development and thoughtful design we believe it is possible to create a low-carbon website that minimises our impact on the environment.
Learn more in our article How do i make my website more eco-friendly?
As of 2022, the average website produces as much as 1.76g of CO2 per page view which all adds up to a massive environmental impact.
By 2025, the IT industry is expected to account for 20% of all global electricity being used and cause 1.7 billion tonnes of greenhouse gas emissions. That equates to 4% of global greenhouse gas emissions and over 400kg of CO2 per internet user every year!
At Root, we develop low-carbon websites that create less than 0.5g CO2 per page load.
Learn more in our article How much carbon does a website produce?
A low-carbon website is just the start when it comes to reducing your business’s digital carbon footprint.
We’ve been on a journey to understand the carbon impact of all our digital activities, and there are plenty of small changes every business can make to make a difference, including your approach to communication, data storage, hardware, productivity and even entertainment.
Learn more in our article Digital sustainability tips for businesses.