Skip to content

Use of private information policy (GDPR)

We respect the EU’s General Data Protection Regulations (GDPR) and this policy explains how we collect and treat any information you give us.

Why we respect your privacy

We respect your privacy as much as we do our own, so we are committed to keeping your personal and business information safe. We are uncomfortable with the information companies, governments, and other organisations keep on file, so we ask for only the bare minimum from our clients. We’ll never use your personal information for any reason other than why you gave it, and never give anyone access to it unless forced to by law.

How we collect information on this website

Our contact form asks for contact information including your name, email address and project requirements so that we can reply to your enquiry.

Occasionally, we might receive your contact information from one of our collaborators. If we do, we protect it in exactly the same way as if you give it to us directly.

This website also uses Fathom Analytics to measure the traffic and performance of each page. Fathom does not collect personal data, does not use cookies and is GDPR compliant.

What information we hold

  • When you contact us by email or through our website, we collect your name and email address.
  • If you contact us by phone, we collect your name and phone number.
  • If you do business with Root, we also collect your business name and address (if provided or publicly available) and keep records of the invoices we send you and the payments you make.
  • If you join our newsletter we’ll store your email address.

Where we store your information

  • When you contact us by email or through this website, we store your your information in Spark Mail, our email software.
  • If we do business, we also store your information in our accounts software, FreeAgent.
  • Any email correspondence from is conducted via our website’s mail server which is hosted in the UK by 34SP.
  • If you join our newsletter, your email address will be stored in our newsletter software, Buttondown.

What we use your information for

We will use your information to correspond with you on prospective and active projects as well as to send you invoices, statements, or reminders.

Who has access to information about you

When we store information in our own systems, only the people who need it have access. We have access to everything you’ve provided, but if working with a wider team of collaborators on a project, individual team members have access to only what they need to do their job.

Questions and complaints

If you have any questions, or if you’ve any reason to complain about the ways we handle your privacy, please contact us by email at

Changes to the policy

If we change the contents of this policy, those changes will become effective the moment we publish them on this website.

Back to top Get in touch