our Core Team

Paul Jardine – technical director
Web Design & Development
Paul is a highly experienced web developer from Manchester who has built many high-quality, low-carbon websites for businesses across the UK.
As the founder of Root Web Design Studio, Paul is committed to the values of ethical design and business, prioritising the environment and sharing his knowledge of sustainable web design with others.

Chris Seed – Creative Director
Graphic Design & Branding
Chris is a graphic designer who has a wealth of experience with designing websites that not only function well, but look aesthetically pleasing too.
He has brought his branding and web design background to Root in order to design websites that are consistent to the client’s brand and always focussed on the experience of the user.
external collaborators
Root is proud to work with a whole host of talented and trusted creatives around the UK including graphic designers, copywriters, SEO experts and programmers.

Creative Wilderness
Charlotte is an accomplished ethical brand designer creating meaningful brand experiences for purpose-driven businesses around the world.
Charlotte designed the Root brand guidelines!

Comma Chameleon
The Comma Chameleon is Becky Thorn, an experienced copywriter who helps small businesses to ‘sell’ without the sleaze through purpose-led website copy, blog posts and other online content.
Becky helps us write our website content and the Beneath the Surface newsletter.

Hello Technology
Hello Technology is an independent web development studio run by Jack Barber in North Yorkshire. Jack specialises in building complex PHP applications and working with APIs.
Jack worked with us on the Museum Data Service website, implementing their exciting Object Search API.

Greg Whitehead
Greg is a freelance graphic designer from Manchester who has over 25 years’ industry experience producing high-quality logos, layouts, websites and design concepts.
Greg designed the branding for Furbellow & Co and Cheshire Bespoke Joinery.

Goodness Marketing
Marketing for goodness’ sake. Karen helps small businesses do marketing that feels good, does good and gets good results with a range of marketing strategy and coaching services.

Matt Tutt SEO
Matt helps ethical and sustainable businesses, social enterprises get found online through strategic SEO, PPC (Pay per click) and digital marketing.