Thoughtful web design for responsible businesses
Root is an ethical web design studio run by Paul Jardine and Chris Seed, two experienced web designers aiming to help good people do great things online.
Since 2022 we have been grateful to work with many excellent clients around the UK ranging from independent family businesses to national charities.
Our values
Websites should be energy efficient
The environmental impact of the Internet is a huge problem so every website we build is designed to load as fast and efficiently as possible to minimise its digital carbon footprint.
As well as being more eco-friendly, our fast loading websites will keep your visitors happier, work better on mobile devices and show up higher on search engines!
Websites should respect your privacy
Current industry practices for tracking and measuring web traffic have led to mass harvesting of personal information that has put consumer trust at a record low. Tracking technologies like cookies also have a massive carbon footprint, generating an estimated 11,000 tonnes of carbon emissions every month.
Our websites are built to respect people’s privacy, so they’re not just good for business, but better for the planet and good for society too.
Websites should be made by people
By coming together to share ideas and find new ways of working we can create the change we want to see in the world. For every website we build, we assemble a team of like-minded creatives who share a vision and values for helping good businesses to do good things in the world.
A typical project team consists of a thoughtful graphic designer and web developer. We can also reach out to our trusted external network of copywriters, marketers and SEO experts.
Learn about Sustainable Web Design
What is sustainable web design?
In this article we hope to raise awareness about sustainable web design and the impact our websites have on the environment. We’ll also explain how businesses can reduce their digital carbon emissions and take a more eco-friendly approach to operating online.
Are grid-aware websites the future of sustainable web design?
We explore the concept of Grid-aware websites that can adapt based on the the intensity of their servers local power grid.
The environmental impact of AI
We look at the hidden environmental impacts of AI and ask how we, as businesses and as individuals, can make use of these tools while limiting the cost to the planet…