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Websites rooted in nature

Root is a UK web design studio founded on the belief that websites can – and should – be a force for good.

We’re saddened by the unethical practices that have become the norm for doing business in the digital age, from dishonest data tracking and inefficient website templates to marketing tactics that prey on fear and insecurity.

We know there’s a better way to do things.

By being more thoughtful about web design, we’re committed to building low-carbon, sustainable websites that are kinder to the planet, kinder to people and better for businesses.

Low-carbon web design

simple, sustainable web design
for ethical businesses

Low-carbon web design

Eco-friendly websites are a myth. But through thoughtful design, concise copywriting and high-quality web development, we can help reduce your website’s impact on the environment.


We assemble the best team of creatives for every project, with a designer, copywriter and web developer working towards a shared vision for your website.

Organic growth

We pride ourselves on helping businesses grow sustainably online by attracting the right audience, not just a bigger one.

kind words from excellent people

“Root have been our go to web development partner for over 5 years now and have built several sites for us. All functioning perfectly with great SEO rankings. Root’s focus on sustainability has allowed us to optimise our site to benefit loading speeds as well as reducing the site’s carbon emissions which is a key part of our ethos as a design company.”

Nathan Partington, npd

beautiful websites,
rooted in good ethics