eco-friendly Websites
rooted in nature
Root is an eco-friendly web design agency in Manchester UK, founded on the belief that websites can – and should – be a force for good.
By being thoughtful about web design, we’re committed to building beautiful and functional low-carbon websites that are better for businesses and kinder to the planet.
Whether you’d like to grow your business with a new website or improve your existing one, we’ll help you establish strong roots!
simple, sustainable web design
for ethical businesses
eco-friendly web design
By combining thoughtful design, concise copywriting and efficient web development, we’ll build you a high quality website with a low impact on the environment.
Improve your website
Whether you want to increase your sales, make your website faster or show up higher on search engines we’re here to provide down to earth advice for your business.
WordPress development
We are highly experienced at designing and developing custom WordPress websites and WooCommerce stores allowing you to easily manage your content.
Featured web design projects
Furbellow & Co.
Our ecommerce website for the gentlemen’s store and barbershop Furbellow & Co has seen a year on year increase in visitors and sales whilst keeping it’s impact on the environment low.
- 95 Google Pagespeed performance score
- 100 Google Lighthouse SEO score
- 0.2 grams CO2 per page load
Firefly Educational Psychology
Our typography based website design for Manchester’s Firefly Educational Psychology loads incredibly quick and has a minimal carbon output.
- 98 Ecograder score
- 100 Google Lighthouse Accessibility score
- 0.1 grams CO2 per page load
kind words from excellent people
“Root have been our web development partner for over 5 years and have built several websites for us. All functioning perfectly with great SEO rankings. Paul’s focus on sustainability has allowed us to optimise our website and reduce it’s carbon emissions which is a key part of our ethos as a design company.”
Nathan Partington, npd
“Working with Root on my website made everything easy. Paul really took the time to understand what I needed, had loads of great ideas and explained everything in a way I could understand. Highly recommended.”
Cath Brown, Skilful Conversation
“We have been working with Paul for a number of years now, he is very easy to work with and uses his knowledge to build great websites that drive sales whilst not forgetting about the customer experience and moral/environmental practices.”
Ceri Parkin, Furbellow & Co.
What is sustainable web design?
In this article we hope to raise awareness about sustainable web design and the impact our websites have on the environment. We’ll also explain how businesses can reduce their digital carbon emissions and take a more eco-friendly approach to operating online.
The environmental benefits of privacy-focussed web design
We look at the ethical and environmental impact of website tracking technologies and ask whether we can still make insights-based decisions without harvesting personal data.
How to do SEO for Ecosia
We share our experiences optimising our website for the Ecosia search engine, and offer some tips to help you get started with your own website.